Achille created the Movado company while still in his teens in 1881 driven by innovation and creativity with a dedication to quality components and a focus on design. A modern equivalent of the Steve Jobs story, Achille was a creative driving force that quickly led his company that would win adulations and awards from the watch making industry. Finally, reaching a peak by taking home the Grand Prize from the Paris exhibition in 1910.
The Movado designs were ahead of their time, but it didn’t take much time for the innovative designs that won over the industry watchers to fill the showrooms with buyers. Probably the most famous image, Movado invented the ‘soldier’s watch’ that included a protected watch face while still maintaining the signature Movado style.
Innovation did not stop with Movado early successes and patents. A string of patents and designs followed including, but not limited to:
- Signature Wristwatch Movement
- Self Winding Pocketwatch
- Museum Watch
When one thinks today of the signature Movado watch style, it is most distinctly characterized by the sundial look of the Museum Watch design. Typified by a gold spot at 12 o’clock and otherwise left free of clutter and details. The modern style was ahead of its time and has more in common with today’s understanding of ‘modern style’ and was truly unique in the 40s-60s.
Through the years Movado has also contracted famous artists such as Andy Warhol to create special design editions that were hugely successful and helped to carve out such a memorable place for the watch design in the American consciousness. The Movado design now has been declared so memorable and unique as to constitute being included in the Museum of Modern art in New York. Movado has joined the rare group of designs that has become more than just simply a luxury watch design. The Movado watch is truly a piece of American design history.